Monroe Rainey: Of course it's effective in many industries. Sadly, in some industries, the advertising is so pervasive that one has to advertise heavily just to maintain market share.I don't think that an actor or actress is nearly as effective as a reputable testimonial -- ie, "I bought to company" or "If you can find a better deal, buy it".
Horace Escue: successful advertising is all in the way that the presentation is made. If it's catchy, It will stand out & be effective advertising. On the other hand, If it's dull, then it will be not well received. Having spokespeople or models on an ad is a definite plus, sometimes even those ads don't appeal to the consumers all that well. Try to keep it simple but catchy & appealing!
Samara Siewers: does it effective ? what kind of advertisement affect on you? do you think the goods which are advertised are standard? what is the role of a model or an actoress/actor in advertising?
Roland Stampley: Your first qu! estion is who am I trying to reach? Secondly, how can I effectively reach them? If I'm selling Ford Crown Victorias the local newspaper ad would be an ideal spot for an ad. But the local paper wouldn't be a good spot if your selling a skate board to a 14 year old, right? Know those things first then design advertising - creative and media - that fits your target. The role of a celebrity endorsement is primarily credibility. Again know your target. Tommy Lee wouldn't be a good endorser for the Crown Victoria but perhaps a consumer of drums could be persuaded to select a product based on Lee's pitch. Good luck....Show more
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